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Feb 16 2022 Let’s Do This! The Accessibility Journey Continues…
Friday 18th February, 3pm - 5pm GMT
Following the success of last year’s event “Normalising the Conversation”, Jason Dasent is organising another live music industry forum focusing on accessibility.
Confirmed attendees include Ableton, Antares, Arturia, Avid, BIMM Institute London, Creative United, Focusrite/Novation, Kingston University, Native Instruments, Output, Pace|JUCE & Roland.
Jason Dasent is a Music Producer and Accessibility Consultant who has been studying and working in the UK for the past 2 years. After the incredible progress that was made in music tech accessibility as a direct result of Jason’s MA Thesis event “Normalising the Conversation” in January last year, he is even more committed to be a driving force in advancing this important cause.
“Let’s Do This: The Accessibility Journey Continues” will again see key players from music equipment manufacturing, education and retail brought together to deepen discussions that will hopefully enable even more creative, viable solutions for these businesses in the field of accessibility in music tech.
The event will feature:
- Two discussion panels with key players from all sectors of the music industry
- Two demos of new products that have been made accessible over the last year
- A workshop showing a music production from recording to mastering using mainstream hardware and software in Jason’s fully accessible studio
- Q and A.
You can expect to hear about a diverse range of topics, including:
- The milestones that have been made over the past year in the field of accessible music technology
- Advice for companies who are at the beginning of their journey into accessibility
- How recent technical developments can make it easier for manufacturers to make their products accessible
- The importance of creating documentation and video content that can be understood by visually impaired producers and engineers
Book your Eventbrite tickets here:
Check out some of the panellists below:
Come join us and Let’s Do This!
Jason Dasent
Watch Jason at work:
VIDEO: Watch as Jason Dasent demonstrates the production techniques that help him navigate his studio equipment
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Nov 10 2021 Making music production more accessible with Jason Dasent
Making music production more accessible with Jason Dasent
Accomplished musician, music producer, audio engineer, accessibility consultant… there are many strings to Jason Dasent’s bow. He uses innovative production techniques, many of which he helped to develop, to create great music – working with music manufacturers and software developers to help ensure their equipment works for people like him that have accessibility needs. And he does it all with a smile and a positive attitude that is infectious. We had a great chat with Jason and got a brilliant insight into how he works.
For many years, the visually impaired community has been underserved by most music equipment manufacturers, with only a few (ProTools/ Sibelius), Native Instruments (Komplete Kontrol) and Apple (Logic) introducing accessibility to their products within the last few years. However, things are changing, and Jason Dasent has been at the forefront of those changes.
We dropped in (virtually) to his fully equipped recording studio, which comes complete with four keyboards and “tons of hardware”. It’s a happy day for Jason, as he’s just received the news that he got a distinction for his MA. So what led to him studying in the UK?
“I ran a studio in Trinidad for 19 years, and also worked with most of the music studios in Trinidad. Even before accessibility was a word, so I had to find work arounds. As accessibility and screen readers came into play, I became a bit of a ‘tech head’, and was fortunate enough to be able to embrace the technology as it was coming together. I then started developing some of this technology.”
It’s clear that Jason has a very ‘can-do’ attitude, which manifested itself when he came across a significant technical barrier. A software program, Maschine (Native Instruments) was not designed in an accessible way by the manufacturer, so Jason immediately set about making it work for him. “I would not accept that it’s not accessible,” he said. He was able to create macros that worked with the interface to make the program accessible, and before he knew it the manufacturer invited him and his wife (who helped him develop the software) to the UK. Word spread, and then other manufacturers started getting in touch. He decided to stay in the UK to study a Masters in Popular Music Practice and Entrepreneurship, and continues to work with music equipment manufacturers to share his expertise.
Making accessibility the norm
Part of Jason’s mission is to make accessibility ‘the norm’. He held an online workshop this year, called “Normalising the Conversation – The Road to Accessible Music Tech”
The title of the workshop reflects the difficulties that still exist when it comes to accessible music equipment. In a survey conducted in 2018, 63% of music retailers said they are not aware of any specialist products or adapted instruments for disabled people (Make Some Noise research, 2018), and only 25% of music educators felt that high street shops were adequate for their needs when it came to accessible music making. The same research highlighted a lack of confidence and knowledge amongst music retailers when it comes to serving and catering to the needs of disabled customers. Jason believes that a little conversation and empathy can go a long way.
“That’s the first thing, to get over that barrier of it being too sensitive a topic. I have made some of my best friends through people not knowing anything about how I am,” he says.
“Once people get over the possibility of saying the wrong thing, it’s ok,” Jason says. “Because there isn’t really a wrong thing. If you don’t know, that’s perfectly acceptable! You’re not expected to know everything.
“I think I have a duty, being blind- I think God made me blind for a reason – so we can do exactly what we’re doing now. My duty is to show people that hey, it’s cool! we’re a little different, we do things differently – you use a mouse, I use a keyboard… my motto is ‘inspiration, not obligation’ I want to inspire people and be inspired by them.”
Being an inspiration
Talking of being an ‘inspiration’, this is a word that’s divided opinion when used to describe disabled people – some have mentioned that they felt it was a patronising term, while others simply wish to be defined by their achievements alone, and not their disability. Jason has his own take.
“Everyone is entitled to their own opinion, he says. “But I like to use the term ‘differently abled’ as opposed to ‘disabled’. Because I am not disabled. I’ve had a lot of push back on that statement, but I’m going to use it anyway. Because I do certain things a little differently. ‘Disabled’ [to me] means that I don’t do it, or I can’t. Which is not the case.
“However you want to refer to it, people just need to be a little cautious. You don’t want to be someone that people walk on eggshells around. It’s ok, I make jokes about being blind, about myself. I might start a presentation by saying something like, ‘Forgive me, I don’t have my glasses today’ or something.
“For me that breaks down barriers immediately. It makes people smile, and laugh. They let their guard down.”
“I think I have a duty, being blind- I think God made me blind for a reason – so we can do exactly what we’re doing now. My duty is to show people that hey, it’s cool! we’re a little different, we do things differently – you use a mouse, I use a keyboard… my motto is ‘inspiration, not obligation’ I want to inspire people and be inspired by them.”
At the end of the day, I’m just Jay. I’m an open book, that’s the only way we will overcome challenges together. It’s perfectly ok to ask me anything, nothing is off limits.
VIDEO: Watch as Jason Dasent demonstrates the production techniques that help him navigate his studio equipment
Accessibility in retail – it’s good to talk
A strong advocate for overcoming barriers and attitudes to disabled people’s musical experience, Jason is a supporter of the Disability Awareness Training course recently developed by Creative United, the MIA and Attitude is Everything.
Although he has come across retailers who may not be used to dealing with the visually impaired, his shopping experiences have been very positive overall.
“I guess this is because I always try to engage the sales staff by striking up conversation about the equipment I am interested in, going deep into the features etc. This lets them know that I am confident and very comfortable in this environment dealing with such equipment. I also talk to them about their own experiences in the music industry. This engagement puts everyone at ease and creates a relaxed atmosphere leading to the sales staff becoming very interested in what I do and they are willing to spend time with me exploring the equipment.”
Jason has actually made lasting friendships with sales staff who he met at music stores.
“At the end of the day, I’m just Jay. I’m an open book, that’s the only way we will overcome challenges together. It’s perfectly ok to ask me anything, nothing is off limits. That’s the way I’ve always lived my life and that’s what made me successful in what I do! So yeah, ask me anything! Because I’ll ask you anything!”
More about Jason
www.jasondasentinstudio.com -
Oct 06 2021 Disability Awareness Training for Music Retailers
Shopping Without Barriers –Disability Awareness Training for Music Retailers
Did you know that £267 million is lost every month by inaccessible high street shops? Music shops that get this right can attract new customers and maintain customer loyalty.
Disability Awareness Training, developed by the MIA, Creative United, and Attitude is Everything focuses on the particular needs of disabled customers that visit music shops and websites.
The course will provide effective techniques that will help you to:
- Understand the challenges that disabled people face while shopping
- Adapt your sales techniques to meet the needs of disabled people
- Increase loyalty and repeat business – if disabled people feel comfortable in your shop, they are much more likely to come back
What you’ll learn
Led by disability expert Gideon Feldman (Attitude is Everything) the training consists of two modules:
Module 1‘s informative videos available to view on demand and include a thorough background to the issues faced by disabled people in the UK, looking at the Equality Act, the social model of disability and why it matters.
Module 2 is a live session over Zoom, and is all about creating a welcoming and accessible retail environment for disabled customers. You’ll learn about how to identify and address the needs of a disabled customer, best practice communication styles and work through case studies featuring real access-related scenarios.
How to sign up
- Register for Module 2 (live session) on Eventbrite
- You will be sent a link to an online platform where you can register, make payment (if applicable) and complete Module 1 in advance of the live session
- Attend Module 2 on your chosen date
Module 2 live session dates
Please click on the date of your choice to book
Here’s a view from a customer perspective…
I like to have the latest equipment, so that means I’m always shopping. As a visually impaired person it can be a bit challenging when I visit music stores…although the sales staff are quite knowledgeable, they may not have much experience in dealing with someone like me.
Jason Dasent, audio engineer and music producer, talks about why the training is a good opportunity to serve and retain customers like him:
https://www.youtube.com/watch?v=Hf5U36tSM-g
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Jul 11 2019 Accessibility guide: Making your shop more accessible
We’ve developed an accessibility guide for Take it away retailers which is designed to give you the confidence to make your shop, website, and promotional activity accessible and inclusive for all. In this extract, we explore what it takes to make a retail premises more accessible for your customers.
When assessing music retailers for Take it away membership, we always check the extent to which their shop is clean, tidy and well-lit, and how well equipped they are to accommodate visitors with access requirements. There are a few ways that you can make a customer’s visit to your shop a comfortable and enjoyable experience:
- Ensure areas open to the public are always free from trip hazards
- Keep heavy doors propped open
- Keep your shop space step-free with the aid of hired ramps or lifts
- Allow plenty of space to enable wheelchair users to manoeuvre freely in the shop
- Use signage to provide clear directions and aid navigation throughout the shop
- Ensure the shop is well-lit to aid visitors with visual impairments
- Ensure contact payment machines can be removed from their cases
- Provide seating to enable people to rest when visiting your shop
- Provide accessible toilets with a hoist and red alarm cord
- Provide water bowls for service animals
The statistics below show why it is worth integrating accessibility into your business activity. It can help you to attract new customers, secure customer loyalty, and ensure you are reaching the widest possible audience.
22%Percentage of the UK population who identify as disabled (13.9 million people)
95%Percentage of disabled people who search a venue’s accessibility info online before visiting
1
Money lost every month by inaccessible high street shops
Read more extracts from the Accessibility Guide
Your Accessibility Statement
The key information you should include about accessibility on your website. This can be in the form of a short statement outlining if your shop is accessible for people with limited mobility and highlighting any barriers customers may face when visiting. Read more
Accessible Marketing Communications
How you market and communicate your shop can help improve its overall accessibility. From getting involved in campaigns like Purple Tuesday or producing information in alternative formats, there are many ways you can help create a more inclusive shopping experience for all your customers. Read more
Making Events More Accessible
Workshops and events, such as involvement in Learn to Play Day, are a great way of attracting new potential customers. Make sure you are attracting as wide an audience as possible. Read more
Download the Accessibility Guide